Central Test rebrands as Key Predict to push predictive HR decisions

Central Test has changed its name to Key Predict after 24 years, marking a shift from assessment tools to a broader predictive talent management platform. The London-based rebrand aims to help HR teams make fairer, more interpretable decisions as hiring, development and internal mobility get more complex. Why it matters: - Key Predict is positioning itself as a broader HR decision platform, not just an assessment provider. - The rebrand reflects a market shift toward using psychometrics, AI and data to guide hiring, development and retention decisions. - HR teams are facing more complex skills needs, less linear career paths and more pressure to make decisions that are both faster and more transparent. What happened: - Central Test has rebranded as Key Predict after more than 24 years in assessment. - The company introduced Key Predict as a predictive talent management platform designed to support fairer and more sustainable HR decisions. - The company is based in London, United Kingdom. - CEO and Founder Patrick Leguide said the new brand opens a chapter focused on a simpler, smarter and more human platform for recruiting with greater precision, developing skills over time and making fairer HR decisions. The details: - Key Predict combines psychometrics, explainable artificial intelligence and predictive models. - The platform is built to measure, predict and manage talent potential. - The offering brings together recruitment and predictive matching, assessment of soft skills, motivations and aptitudes, internal mobility and career-path identification, skills development, and HR recommendations based on interpretable data. - The predictive model connects role-specific skills, success criteria and data from multiple assessment methods. - Key Predict says the goal is to give HR teams and managers a clearer and more actionable view of human potential. - The platform uses AI to enrich analysis, structure recommendations and keep results understandable for HR professionals. - The company says the system is designed so decision-making is not reduced to an automated score. - The rebrand includes a new visual identity, a new website and a redesigned platform experience. - The company says the new experience is meant to better serve HR teams, managers and talent. Between the lines: - The move signals a shift from standalone testing to an end-to-end talent management platform. - Key Predict is leaning on explainable AI and scientific validation to address common HR concerns about black-box automation. - The emphasis on interpretability suggests the company is trying to differentiate itself from tools that produce scores without enough context for human review. - The rebrand also reframes the company’s value proposition around the full employee journey, not only candidate screening. What’s next: - The transition to Key Predict will roll out gradually for clients, partners and distributors. - The company says its teams will provide dedicated resources to explain the new platform, its updates and use cases. - Key Predict will continue expanding features based on AI and data while keeping its psychometric and ethical approach in place. - The company’s contact page and more information are available on the company’s announcement .