JobNet Cambodia hosts HR leaders for AI-focused talent event

JobNet.com.kh brought more than 200 HR professionals from over 70 companies to Phnom Penh on June 16 for its third HR Professional Series event. Panels focused on how AI, employer branding and culture are changing hiring, retention and career development in Cambodia.

Why it matters: - AI is speeding up recruitment, but the event underscored that companies still need strong employer brands, culture and career paths to win talent. - The discussion pointed to a bigger shift in Cambodia’s labor market: technology can improve efficiency, but people-centered leadership remains a key advantage.

What happened: - JobNet.com.kh hosted its third HR Professional Series event on Tuesday, June 16, 2026, at the Novotel Hotel Main Ballroom in BKK1, Phnom Penh. - More than 200 HR professionals from more than 70 leading companies in Cambodia attended. - The event theme was “The Future of Talent: How Gen Z, AI & Employer Branding Are Redefining Hiring.” - The program featured two HR expert panel discussions and live AI demonstrations. - The demonstrations included JobNet’s latest multilingual job posting and CV matching products.

The details: - The first panel, “Are We Attracting Better Talent or Just Hiring Faster in a Technology and AI-powered World?”, focused on AI in HR and talent acquisition. - Panelists said AI is improving recruitment efficiency, but attracting and keeping high-quality talent still depends on employer branding, organisational culture and career development. - Sovandara Hong, Head of HR in the Services Division at Canadia Bank, said effective talent attraction starts with candidates who are genuinely interested in the industry and committed to long-term growth. - Sophanna Teng, Chief Human Resources Officer at Prudential Cambodia Life Insurance, described AI as a force multiplier. - Prudential Cambodia Life Insurance is focusing on talent mobility and upskilling to prepare employees for growth across multiple business functions. - Teng also said Gen Z candidates increasingly prefer employers with clear career progression and growth opportunities. - The first panel concluded that AI will continue to save time and support recruitment activities, but effective leadership and human interaction are still needed for long-term business success. - The second panel, “Beyond the Job Ad: How Employer Branding Wins Top Talent in a Technology or AI-Driven Market,” examined how companies can build authentic employer brands for today’s workforce. - Panelists said AI can provide useful workplace insights, but it should be treated as a time-saving tool, not a replacement for human connection. - The discussion emphasized human empathy, recognition, coaching and employee interactions as essential as businesses adopt more AI tools. - Sunny Huot, Head of Human Capital at Maybank (Cambodia) Plc, highlighted continuous learning, skill-building and celebrating milestones, both good and bad. - Panelists agreed that company culture is an ongoing effort, not a one-time initiative, and leadership at every level is critical.

Between the lines: - The event reflected a common HR message across industries: AI may change how hiring happens, but it does not remove the need for trust, culture and employee development. - JobNet is also using the event to position itself as more than a job board, with a broader role in Cambodia’s HR ecosystem. - The company runs HR Professional Series events to support companies and the HR industry. - JobNet plans to host three to four major HR events each year in Cambodia and Myanmar.

What's next: - JobNet said it plans to continue expanding its HR event calendar in both Cambodia and Myanmar. - The company’s broader recruitment tools and multilingual AI products point to more technology-driven hiring support ahead. - More information is available through JobNet’s social channels, including LinkedIn, Instagram, Facebook, YouTube and TikTok.

The bottom line: - JobNet’s event framed the future of hiring in Cambodia as a balance between AI efficiency and human-centered leadership.